Putting an Application Rejection Into Perspective

Most grant writers tend to blame themselves unduly if an application is rejected. Granted, there are sometimes instances where obvious mistakes have been made on the part of the grant writer. However, I have found that most professionals in this field are sincerely dedicated to their jobs and really want to receive the grant money. This is a very big incentive to do the very best job possible on the grant application.

This field of work has some features which are different from many others. There is a need to remain focused and stay on track, as tangible products must be produced. It is hard to “slack off” when there is a submission deadline to be met. The funding agencies will not accept late applications. Grant writers who do not produce an application on time will not have many more chances to redeem themselves. Not meeting the deadline and therefore not being able to submit an application is considered to be a failure of the worst sort.

This of course produces a pressure to perform, which can, in extreme cases, induce performance anxiety. This is exacerbated by the highly competitive field in which the grant writer operates. In the case of most federal and state grant opportunities, all municipalities, counties, or nonprofits applying are in competition with one another. This does nothing to reduce the pressure.

Conversely, when an application is approved, the grant writer becomes a “rainmaker”. As one can imagine, this is a highly respected person who is given a great deal of importance within the organization.

The purpose of saying all of this is to caution the grant writer to not become overly identified with the results of any one particular application or even several applications. In order to preserve one’s sense of balance, it is necessary to not become overly dejected when an application is not funded or to take too much of the credit for successful applications.

DOS AND DONTS STRAIGHT FROM THE FUNDING AGENCIES-Part III

Application Process:
 Make letters of inquiry brief (no more than 2 pages) but informative – stress the need for the project, your organization’s ability to carry it out, and the benefits which will accrue from it.
 Respond promptly if a foundation requests a full proposal based on a letter of inquiry.
 Check the web site of a funding agency thoroughly before e-mailing or telephoning so as to avoid asking questions which are clearly answered on the web site.
 Ensure that you have the latest version of the application and regulations.
 Check the math in the budget – although this is obvious, many applicants make mathematical errors.
 Pay attention to those agencies which require that a Letter of Intent be filed prior to a full application. In nearly all cases, there is a specific deadline for submitting this letter.
 Pay careful attention to the rating and ranking criteria when crafting a proposal. Incorporate the application language into the narrative.
 Be concise but thorough in the narrative.
 If there is a specific page maximum, be sure that you come as close to that as possible without exceeding it. You can rest assured that the other applicants will provide as much information as possible.
 Give a descriptive narrative with specific examples.
 Be crystal clear in your writing. Do not “beat around the bush”.
 Be complete and thorough in the narrative – do not leave the reviewer wondering what you mean. Answer the questions completely.
 Use good grammar and correct punctuation and spelling.
 Re-read the application at least twice.
 Give proper attribution for all information derived from others and cite sources for statistical data
 Answer the funding agency’s requests for additional information completely, cheerfully, and on time.
 Send letters of support with the application itself unless the guidelines state otherwise. However, some U.S. Representatives and Senators will only send support letters directly to the funding agency.
 If there is any doubt whatsoever about whether an application will reach the office of the funding agency on time, send it overnight or two-day guaranteed delivery.
 Send the application directly to the person named in the solicitation, with the correct number of copies.
 Check to see that the application arrived on time.
 Start on-line applications early so that you can get your questions answered before the deadline.
 Keep the user name and password for on-line applications in a handy place where they will not be lost.
 Do your best to stave off performance anxiety as the due date for the application arrives – this will impair your ability to do the best job possible.
 Do your best to be available for site visits when the funding agency wants to come. Only change the date if there is an emergency.
Project Administration
 Sign and return the grant acceptance documents promptly.
 Read the grant agreement carefully.
 Call the funding agency or foundation with any questions regarding the administration of the funds. They would rather have you call frequently than have a mess to clean up at the time of the audit. They are worried about those grantees who do not call.
 Ensure as much accuracy in financial recordkeeping as humanly possible. This is what the funding agencies will check first.
 Begin to implement your project as soon as you possibly can. Funding agencies do not like to give extensions and in many cases will not give them for any reason.
 If you are passing funds through to a sub-recipient, monitor their work closely. Your agency will be held accountable if anything goes wrong.
 Check to see what procurement procedures the funding agency requires for any purchases.
 Check periodically during implementation to be sure that the project is meeting the need and fulfilling the goals.
 For projects involving individual beneficiaries, be sure to get all of the pertinent information qualifying that individual or family (such as income verification) prior to approving or disbursing any benefits.
 Be completely cooperative during a monitoring visit and provide everything the funding agency asks for.
 Answer any monitoring findings completely and promptly. Funding for your next project will depend upon it!
 Keep accurate and up-to-date records as the project proceeds.

Statement of Need

Although this is one of the most important parts of any grant application, it also tends to be one of the most poorly written. One of the reasons for this may be that many grant writers just assume that the need for the project is obvious. Do not assume anything. The grant writer must make the case for both the need for the project and the need for financial assistance to do the project in a very clear, comprehensive, concise, and compelling manner. These are the four C’s for writing any grant application. This section is no place for vague, general, weak, or “stretching” statements.

Grant reviewers are not fond of flowery language. They tend to regard this type of verbiage with suspicion. It is as if the grant writer does not really have anything substantial to say and relies upon words designed to disguise the fact that there is no substance to the proposal. Whenever I read something like that, I feel rather insulted, as if I had been confronted with a particularly bad sales pitch. What counts with grant reviewers is a simple, direct statement of the facts. Please let your facts shine through and speak for themselves. They do not need to be embellished or exaggerated. Do not, under any circumstances, tell falsehoods in your application. This will damage your credibility with the funding agencies and word will get around. Your success rate will plummet rapidly. At the risk of sounding redundant, I will say it again: it is not worth the risk.

As I have said before and will certainly say again, it is very important to be specific. The use of statistics, when available, makes a very compelling case. Individual histories and anecdotes are also helpful. In short, anything which can help the reviewer to get a clear picture of the project should be added to this section of the narrative. The basic elements of a well-written project need section are just commonsense. They are as follows: general description of the situation, the number and type of people affected, the extent to which these people are affected, and what will happen if the project is not done.

It is also extremely important to discuss the need for financial assistance in order to carry it out. The applicant must clearly demonstrate that without grant funding, the project will not move forward. If the applicant has been turned down by other potential sources, it is necessary to specify that and to include copies of the letters rejecting the request for funds. It is always helpful for agencies to know that they are not the only source which is being requested to provide funding. An applicant will have more credibility if it can be demonstrated that potential funding sources were carefully researched and a funding strategy was well thought out.

Another angle to demonstrate financial need is to show the allocation of funds in an organization’s total budget in order to demonstrate that no applicant monies are available. This information will show that all available funds are going toward operating costs and cannot be used for new projects or that other needed projects are consuming the entire budget of the organization. In many cases, a copy of the applicant’s most recent audited financial statement must be submitted along with the application.

In the case of municipalities or counties, information regarding the economic situation of the community is critical. If an area is considered to be economically disadvantaged and demonstrates high unemployment, low median income, and a high rate of poverty, then the assessable base or value of the real estate upon which taxes are calculated is low. This dictates that the local government has only a limited ability to raise taxes and thereby realize additional revenue. It may very well be that the population of this political jurisdiction cannot afford to pay additional taxes which could fund new programs.

In the case of nonprofits, financial need may be demonstrated by a statement that the organization has a small donor base or that a reduction in donations over a certain period of time has occurred. Information should also be given on the nonprofit’s operating costs in order to show the amount of money which is being spent to keep the organization going.

Searching for Grant Funds

I have found that search resources and techniques are constantly changing and evolving. It is necessary for the grant seeker to continually stay abreast of new search tools in order to be able to locate all potential sources of funding. There are a considerable number of free search resources. Some of these are print materials which can be found in local and college libraries. However, online search tools have become the norm. Often, community foundations will share their search tools with local nonprofits. For example, the Community Foundation of the Eastern Shore, located in Salisbury, Maryland, has a subscription to the Foundation Center Online. Nonprofits are welcome to come to the office and review this database, along with the extensive library.

Nonprofit organizations looking for foundation money will either need to invest in fee-based search tools or have a wonderful support system in the form of larger organizations which will allow them to borrow their search tools. Many of the search tools for federal and state grants are free. Local governments are in an enviable position. Since most of their funding comes from specific federal and state governments, it is much easier to identify the agencies which can help with their projects. Most of my clients are municipalities and counties, and I very seldom have to do an extensive grant search for them. For example, there are only certain agencies and programs that fund water and sewer projects located in my state. These include the Community Development Block Grant Program, the Maryland Department of the Environment, the U.S. Environmental Protection Agency, and the U.S. Department of Agriculture. Law enforcement agencies here receive the majority of their funding from the U.S. Department of Justice and the Maryland Governor’s Office of Crime Control and Prevention. Smaller law enforcement projects may also receive funding from local foundations, banks, businesses, and service clubs.

Fortunately, the grant seeker will find a plethora of search resources. This is due in part to the pervasive availability of electronic information. We are in the enviable position of having to spend a significant amount of time weeding out grant search tools and potential funding agencies, rather than having to work hard to ferret out this information. It is a matter of learning to work efficiently and utilizing those search tools which will give the most “bang for the buck”. This could also be expressed as “learning to work smarter, not harder”. Of course, the beginning grant writer will need to take time to learn which search tools provide the most reliable and easy-to-access information. Learning the art of discrimination in this area does take time. Do not be discouraged if you feel at first as if your energy is being scattered in a dozen directions. With patience and diligent work, the grant writer will learn how to make the most effective use of time when doing a grant search.

The Importance of Critical Thinking

 

In the grant field, critical thinking is absolutely necessary. The caveat here is to take nothing for granted. I would like to point out several areas where grant writers should think critically. These are just examples and it is incumbent upon the grant writer to use this type of big picture thinking in all aspects of their work. These examples are as follows:

 

  • Do not assume that what has worked in another place will work in yours.  It is necessary to consider how the geographic location of that project affected the results.  If that is the case, then it might not be completely transferable to your area.
  • Do not assume that intangibles do not count in a project. Not everything can be measured in a scientific and mathematical way. Most projects do not take into account how individual will (or lack thereof) can affect the results. This is particularly true in projects having a social services component. An after-school program may not take into account students who are unusually ambitious and dedicated.
  • Do not assume that the staff of your agency necessarily has the capacity to carry out a particular project. It is necessary for the grant writer to mentally put herself and her colleagues into the picture of the new project and try to visualize the various pitfalls as well as strengths there might be in a given situation.
  • Do not assume that commonly accepted remedies to problems are always the best way to go. One of the best examples of this is working to create new jobs in a community and not being selective about what types of companies come in. Always putting the creation of new jobs ahead of environmental considerations will, in the long run, be detrimental to the community.

 

Reasons for Rejection of an Application

There are many and various reasons for rejection of an application.  Some of these are as follows:

 

  • The grant proposal is poorly written.
  • The project is a poor fit with the need and will not do much to alleviate that need.
  • The proposed activities are not clearly thought out and do not seem feasible.
  • The competition from other applications is overwhelming.
  • The application is good and the need is great, but other projects will serve even needier populations.
  • The funding agency does not have confidence that the applicant has the capacity to successfully carry out the project.
  • The applicant has had problems in administering other grants.

Part of the problem is getting to the real root of the rejection.  This can sometimes be difficult.

A debriefing is a discussion with the funding agency as to why the application was not funded.  Many governmental agencies will be happy to discuss the reasons for rejection.  However, I would urge the grant writer to listen to the debriefings with a bit of caution.  Feedback is sometimes given by staff members who were not actually reviewers and were not charged with the responsibility of assigning points to the application.  When this is the case, something can sometimes get lost in the translation.

Overall, however, it is an excellent idea to request a debriefing.  This information can be invaluable in developing the proposal for a re-submittal or for a submittal to a different agency.  This is especially true for beginning grant writers.  As one gains more and more experience, it will be easy to see the weaknesses in your proposal even prior to submittal.  I would definitely recommend that a proposal still be re-submitted even though there are minor flaws in it.  Sometimes these can be worked out with the funding agency.  Sometimes they are so insignificant as not to matter.  It is important to take to heart the information received in a debriefing and attempt to remedy the problems identified.

Grant Administration- How Hard is This Going to Be?

 

The grantee should be prepared for many varying requirements in grant administration.  I feel that it would be helpful to give a few examples showing the difference in the required paperwork for various granting agencies.  All funding agencies will request documentation that the funds were spent appropriately and for the purposes specified in the grant application.  This is the very least that one can expect in terms of documentation. 

 

Probably the simplest grants to administer are those from private foundations.  The application forms can be very simple, sometimes involving no more than two pages.  Sometimes, no grant agreement is required.  The grantee is still obligated to use the funds for the purpose for which they were intended. I am not aware of any foundation or government agencies which would simply send the money and not require some accountability.

 

Some foundations require several progress reports.  It is also possible that special conditions may be attached to the grant in order to meet the specific preferences of the board members.  These can vary widely.  It may be that the foundation requires the grantee to only utilize American labor and products, or limits funding to certain geographic areas, or wishes to remain anonymous.

 

Most governmental entities will require the following once the grant is approved:

 

  • environmental review (this is sometimes done prior to approval)
  • execution of the grant agreement
  • documentation of banking information in order to expedite the processing of payments
  • written progress reports at varying intervals — these could be either quarterly, semi-annually, or annually
  • execution of grant closeout documents

 

Letters of Inquiry to Foundations

Most foundations require a letter of inquiry as the first contact.  If the project seems to be within their guidelines and funding priorities, they will then invite the submission of a full proposal. 

 

First of all, the grant writer should restrict the length of this letter to no more than two pages if the guidelines do not specify.  In this letter, your only job is to convince the foundation that your project is a good fit with their fields of interest. 

 

Prior to beginning the letter, a decision should be made on the amount to be requested.  This will be dependent in large part on the resources of the foundation.  Search material should discuss the total assets of the foundation, along with the average grant amount, the smallest grant, and the largest grant.

 

The first paragraph should clearly state the purpose of the project so that the reviewer will know exactly what will be done. This is also the place for the total project cost and the amount requested from the foundation.  Lastly, a couple of sentences regarding how the project fits with the foundation’s funding priorities should be included.  These basic facts are important to have in the very beginning, so that they will catch the reviewer’s eye and she will want to read on.

 

The next paragraph should go into detail regarding the need for the project and include as much statistical information as possible.  This is also the place to make a strong appeal to the emotions of the reader.  It is wise to give one or two specific examples of the distress suffered as a result of the need for the project.  This is where the “human factor” comes in.  The grant writer will be wise to combine hard data and emotion in this section.

 

Following this, a history of your organization should be given.  This should include a description of similar projects which have been successfully undertaken.  This is also the place to discuss your organization’s mission and its priorities. You want to convince the reader that your organization has the capacity to undertake the project, that your staff has the appropriate skill sets for the work, and that you will give it the priority it deserves so that it may be completed in a timely manner.

 

The next section of the inquiry letter should go into some detail regarding how the project will be implemented.  It is important to detail each step in the process from beginning to end.  By doing so, the reader may see the feasibility of the project and feel confident that your organization knows exactly what it takes to get the project completed on schedule and within the budget.  Goals, objectives, and positive outcomes will also be discussed here.

 

Sustainability and evaluation should be discussed next.  Having solid plans in place for both issues assures the foundation that your organization has thoroughly thought through the entire process.  The foundation will want to know that resources have been identified to continue the project beyond the grant period and that a thorough evaluation will be performed in order to determine its effectiveness.

 

Close the letter by offering to meet with the foundation officials at their office, host a site visit, or discuss the project over the telephone.  Emphasize your willingness to provide any additional information requested by the foundation.

Training vs. Experience

My purpose in writing Getting Your Share of the Pie-The Complete Guide to Finding Grants was to disseminate a complete “how to” guide to the grant world.  The reference component of the book gives the reader additional resources to consult as their grant writing career proceeds.  This will ensure that the serious student is given the tools to keep up with the most current information in the field.  I began with the very most basic element of receiving a grant-identifying the true need-and concluded with steps to be taken if the grant application is not approved.  In the pages in between, I advised the reader on how to develop a fundable project, find the most promising grant sources, develop a strategy for which sources to approach, and write a successful proposal.

However, as in my own experience, time spent on the job is critically important.  There are, as in any other profession, various nuances and subtleties which show themselves as one actually begins to work.  No book can cover all of those situations.  We all know how various judgment points are different at different parts of one’s career.  The seasoned veteran will obviously think of the proper questions to ask and look behind the scenes to see what is not obvious, whereas a novice might tend to take the situation at face value.

One example of how experience is just as important as knowledge is my policy of looking for “deal breakers” in the very beginning of an assignment.  I examine the project closely and consult the funding agency if there is any doubt as to project eligibility.  This may sound like common sense, but the novice has a tendency to want to think that the project is fundable under a particular program regardless of any issues which may be a potential problem.  He may not want to think that this potential source, which may have been very hard to find, may not be the right choice.  I highly recommend that the grant writer minutely examine the program guidelines at least twice in order to ensure that the project is eligible for funding.

Another very obvious skill which the aspiring grant writer can only pick up with experience is making contacts within the various funding agencies.  In my case, this has been carefully developed over the years. I am proud to say that the funding agencies I work with know me as an individual who lives up to her promises, meets deadlines without exception, and understands the restrictions under which that agency is working.  I would advise the novice grant writer to deal with funding agencies with the utmost honesty.  One of the worst things anyone can do is leave the impression that you are trying to “pull the wool over their eyes”. Most of the agencies can pick this up in a heartbeat. Needless to say, this leaves a very bad impression of the grant writer which can linger for years.

Private Funding

Private Funding

Private funding is supplied by wealthy individuals, corporations, banks and foundations. A “foundation” is a non-profit organization with a board of directors and trustees which provide funds for various charitable causes. Most foundations have been organized under federal or state charters. Others have been organized under trust agreements. The following generalities in regard to private foundation funding apply pretty much across the board:

 

  • Most foundations will accept a brief letter of inquiry as the initial contact, where- as, with government sources, letters of inquiry are never used.  The applicant will submit either a pre-application or an application. The pre-application can sometimes be as lengthy as an application.
  • Many foundations accept inquiries throughout the year.  This is also true of some governmental sources.  However, governmental sources are more likely to have a specific period of time when they will accept applications.  In many cases, this is done once a year.
  • Private foundations are less likely to have specific, concrete rating and ranking systems with points assigned to various factors.  Most government sources of funds spell out very precisely how they will rate and rank an application.
  • Private foundations are more prone to making decisions based on personal factors.  This could include having personal knowledge of the applying organization or being personally acquainted with one of its staff members.
  • Most foundations tend to have less complex requirements for grant administration.  In some cases, a final report may be required. Nearly all federal and state funding agencies require some sort of formalized reporting procedure and may have other administrative requirements which must be followed
  • In line with the idea that foundations are freer to choose their grantees without benefit of a formal rating system, some only give grants to pre-selected organizations. The family or individuals funding the foundation may have an interest in certain subject matter and wish to support only that particular cause.
  • Most foundations are not able to make large grants and, in general, support smaller projects.
  • Foundations are not under the same scrutiny as state and local government funding programs, and thus are freer to utilize their own rules and regulations.  Federal and state funding sources must abide by the laws governing their grant programs as well as the regulations which have been developed to ensure that those laws are followed.  This gives private foundations a much greater degree of internal control.  Governmental agencies are bound by the strictures put into place by Congress and the various state legislatures.