Developing a Grant Seeking Strategy

Once you have decided which funding sources will be included on your list, it is necessary to develop a plan of action, or strategy. Obviously, it is necessary to sort the due dates in order to address those which must be submitted first. However, a good strategy is more than that. It is a specific outline of what steps should be taken and in what order. In essence, it is a work plan for requesting funds from all of the sources which made the cut in the evaluation process as discussed above. The following rules should be followed in developing and carrying out your strategy:

• Develop a two-page letter of inquiry which needs to be modified only slightly for most of the private foundations on the list.
• Plan to send the letter of inquiry to all of those private foundations for which that is the first method of contact and for which no specific due date is given.
• Set up a calendar which shows the due dates for letters of inquiry to those foundations with deadlines for the receipt of those letters and send them as they come due.
• Plan to personally contact those foundations which require proposals rather than letters of inquiry in order to determine your chances of getting funding. Once these conversations have been held, decide whether it is worth committing your resources to an application.
• Determine which governmental sources represent the best chance of funding. For those which accept applications on a continuous basis, begin with the best fit and work your way down. For those applications which have specific due dates, plan to have the resources committed at that time so that those submissions can be made.
• For those sources which are open for applications only once a year, plan to keep checking every two weeks or so to see if the solicitation announcement has been made. Quite often, these yearly submissions are not tied to an exact date. Some try to invite applications at approximately the same time every year. More often, however, administrative and fiscal matters can cause the solicitation to be made earlier or, more commonly, later, than twelve months after the last solicitation. Some of these programs can actually skip a year or it may be as much as eighteen months between solicitations. I have even seen grant solicitations withdrawn after being published.
• If you find yourself in the position of having a number of sources with applications coming due at the same time, figure out a way to commit staff resources so that all applications can be submitted. Make the decision that the job will be done and that you will find a way to do it. You will regret it if you let a good chance slip away. The application that you decide you do not have time to do may very well be the one which would have provided the funding. Remember, this is just for a short period, and you will get through it. If you really feel that you could not do this yourself, try to farm it out to other staff or consultants.